I have lately noticed that the content I post/like/share varies across my several social media channels. Although I am the same person offline, if people were to only “follow” my instagram, for example, they would think I am a completely different person compared to what someone who is only “friends” with me on Facebook would think.
It appears that individuals, therefore, have several online personas, a slightly different one for each social media platform. At this point, the question is, which “me” is the real me?
I had a bit of a moral panic about this exact thing only last week. For my DA I created a DIY instagram and blog called “Sew Old and Sew New” and several weeks in I thought to myself, why on earth did I call it that and create a whole persona for this blog/instagram and not even mention myself or who I am? I think I did it in order to not feel any concern for what I was posting, I guess my thought process was, if it is a huge fail, no one will know that it was mine.
So, last week, I decided I would change the name to include my own name, and I started uploading pictures of me in an attempt to break this mask that I had created.
Although it was easier posting on social media behind a mask, it is much more satisfying showing people that I am the one behind it.
Media organisations such as news companies have had to mutate and transform in order to keep up with changing technological demands. These organisations have developed cross-media contents by creating material available in various formats (video, text, podcasts) as well as allowing opportunities for viewer engagement via social media platforms such Facebook. Android technology is also an example of an open platform which allows for user engagement and creativity. Some problems, however, with this type of free-flowing digital content are difficulties in regulating the content, which results in issues such as the rise of citizen journalism and the creation of viruses.
These open platforms that encourage creativity and lack gatekeepers can be contrasted with locked appliances and closed platforms. For example, Apple is a locked appliance that restricts user’s engagement with the platform and therefore regulates the ability for the technology to mutate without the creator’s approval. Although Apple has restricted users to engage in the mutation of its platform, Apple has itself mutated its product into a device that is a everything-in-one package which has seen its popularity sky rocket.
This difference between Android and Apple has seen a tension between the creators as well as between the users develop as to whose technology is better and more popular.
ANDROID USERS BE LIKE:
APPLE USERS BE LIKE:
Rewind back to about 2008-2010 and you will find yourself in a world where almost every teenage girl and/or boy was obsessing over Twilight. I too eventually became one of these girls, however, my entry-point into the ‘Twilight world’ was not through the books or through the movies, rather through the fan-fiction. One rainy lunch break I noticed a few girls busy reading computer screens and I curiously asked them what they were reading. Twilight fan-fiction. I instantly began spending rainy lunch breaks reading it too.
The transmedia Twilight world was therefore successful, it sucked me in via one of it’s many entry points and next thing I knew I was lining up to purchase the books and to watch the movies. I was instantly engaging with the multiple other interfaces of the story.
Twilight also took to social media as devoted fans began to separate into either “Team Edward” or “Team Jacob” and instantly, another entry point into the story was created.
Twilight’s transmedia journey had not finished there, it later transformed into ‘Fifty Shades of Grey‘. The very well known and often criticized Fifty Shades of Grey series actually started out as a fan-fiction of Twilight and has not developed in a novel and film franchise with its own fan-fiction collection.
So whether you are “Team Jacob”, “Team Edward” or enjoy a ‘Fifty Shades of Grey’ film, you yourself have also been successfully engaged with one of the multiple interfaces of the Twilight story.
Another marketing success story.
Copyright infringement is by far not uncommon in Australia. The courts consider intellectual property as unique and infringement is highly compensable. As a law student, I can understand why this is so, on the other hand, as a media and communications student, I can also understand the view that copyright is a form of control on the public.
I, however, am still swayed to the law’s side. Copyright legislation is an extremely important part of Australian law which aims to protect IP holders’ rights. Without copyright law, artists, authors, designers etc. could essentially be unable to profit from their works as the unique quality would be destroyed.
In recent news, the (in)famous Danielle Bregoli, aka Cash Me Outside girl, has been put on notice by Champion Sportswear for copying their logo. Champion claims their damages consist of a loss of reputation due to Danielle’s use of their logo.
And just in the past few days, Kourtney Kardashian has been served with a lawsuit for posting a photograph of herself taken by Xposure Photos UK without acknowledging the source. Xposure claims that Kourtney’s unauthorised actions have “harmed the existing and future market for the original photograph”.
No matter the work, artists etc. should have a right to control how it is used and by who, and their right to maintain this should be protected.
Remix culture…it is literally everywhere, not just in music. Memes are remixes. Vegetarian “mock meat” are remixes. Fashion is a remix. Melania Trump’s speech was a remix of Michelle Obama’s speech. 10 Things I Hate About You was a remix of Shakespeare’s Taming of the Shrew and the Lion King was a remix of Hamlet..
The above shirt is a remix on the brand Levi’s. The shirt is using a popular brand to send a message in a way that is humorous to people. It works because it is blatantly obvious that it is another brands’ logo, yet it is twisted to send a new message.
This is exactly what remixes are, whether in music or elsewhere. Remixes use original content to create something new by appropriating and changing the original material in order to either send a new message or to create a new vibe.
Obviously most things started off as an original, but it is now easier for artists and creators to take a spin on something in order to make it their own. The work you would have to put in to create new original material would be enormous compared to making a remix. So why create when you can just remix? (Copyright legislation permitting of course).
Memes. Once thought to be something made for a bit of a lol has now evolved into a a tool that can be used to alter election results and create perceptions on international issues. Memes are small yet powerful tools that to the blind eye are a funny image however, they have the ability to shape people’s opinions and behaviours.
Memes are almost like the Cronulla Sharks, you don’t expect much from them but then one day bam, they win a premiership. They have become the most powerful form of propaganda. How? Because the inherent value of the medium of memes is a small excerpt of information; easily viewed, quickly created, lacking gatekeepers, with the ability to have a voice that can reach the world and not only alter opinions, but create opinions about things that people never even cared about having an opinion on.
Take Trump for example. As soon as the meme warfare on his election campaign began, memes took over newsfeeds and everyone began to have an opinion on Trump. Never in the history of politics had we seen this. Never had my friends had such a huge opinion on US politics. Memes are easy to catch on to, they can present an opinion that is attractive and quickly understood, they can be created by anyone. Memes are the newest weapon that everyone wants to use.
In today’s society it isn’t hard to spread misinformation on social media, something that is called fake news. Anyone can start a blog just like this one and become their own journalist and start spreading whatever stories they feel like.
My first memory of ever seeing fake news on mainstream media was the chk chk boom girl, who was shown on channel 9 news as a key witness to a shooting. A week later it was found out her whole story was a hoax and she didn’t witness the shooting at all. A quick google of “chk chk boom” shows that she profited from her 15 minutes of fame and was the cover-girl of Ralph’s final ever issue.
I remember when I was only 13 years old and watching this girl’s hoax story unfold on television, thinking that it was super impressive how she got so many people to believe her “eye-witness” account. Which is a scary thought, if no one found out she was lying, the investigation into the shooting would have been totally skewed.
Fast forward to 2017 and it is now even easier to become the next chk chk boom girl, and with several fake news websites, even satirical ones like Betoota Advocate, the possibility of skewing facts goes far beyond the investigation into a shooting, so far that it could help you win an election.
Anyone can be a journalist because a social media account is free.